Is Ipswich a Lifestyle Destination? Absolutely!

Jason Rutherford
4th of June 2025
2 min read



Is Ipswich a Lifestyle Destination? Absolutely!!!

When most people think about lifestyle destinations in Queensland, their minds jump to Brisbane’s riverfront, the Gold Coast’s beaches, or the Sunshine Coast’s hinterland. But increasingly, savvy home buyers and investors are turning their eyes west—to Ipswich.

Located just 40 minutes from Brisbane’s CBD, Ipswich is undergoing a quiet transformation. With major infrastructure projects underway, growing employment hubs, and a renewed focus on community development, the city is quickly shedding its old image and gaining traction as a serious lifestyle contender.

Lifestyle Without the Price Tag

One of the standout advantages of Ipswich is affordability. The median house price in Ipswich is significantly lower than in Brisbane, meaning homeowners and investors can get more bang for their buck—whether that’s a larger block, an extra bedroom, or a newer build along with lower mortgage costs.

For renters, the story is similar. Weekly rents in Ipswich are typically hundreds of dollars less than in inner-city Brisbane or coastal suburbs. That’s money that can be redirected toward lifestyle—think family holidays, dining out, weekend getaways, or investing in hobbies and health.

In a cost-of-living environment where every dollar counts, this affordability translates into real financial breathing room.

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Homeowners in Ipswich potentially have an extra $1,300 to $1,900 each month available to spend on lifestyle choices such as dining out, travel, education, or saving for the future compared to homeowners in Brisbane, Sunshine Coast, and Gold Coast. Renters in Ipswich also benefit from lower housing costs, saving approximately $590 to $670 per month in rent compared to renters in these other regions.

Room to Live, Space to Grow

Ipswich offers something many urban areas can’t: space. With family-friendly suburbs, character homes, and modern estates, it’s a place where kids can play in the backyard, and you’re still just a short commute from the city.

The region is packed with parks, riverside walks, sporting facilities, and cafes. Cultural attractions like the Ipswich Art Gallery and the beautifully restored Top of Town precinct add charm and character, while major shopping centres and schools tick the practical boxes.

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A Smart Move for Lifestyle-Driven Buyers

Whether you're a first-time buyer, a growing family, or a seasoned investor, Ipswich offers a lifestyle opportunity without the financial pressure of higher-priced markets. By lowering your mortgage or rent outgoings, you free up cashflow—and that gives you choices. More holidays, more savings, or simply more breathing space.

Remember: If you want to own property you have to buy property!

This content is for general information only and reflects personal opinion—not financial, legal, or investment advice. We do not guarantee its accuracy or completeness. Please consult a licensed professional, such as your accountant or financial advisor, for advice tailored to your specific circumstances.